Friday, June 04, 2010

No Frills

I was flipping through Giant (the hypermarket) brochure just now and came across 'No Frills'

So, with the help of wikipedia, I've found the meaning and I thought I'd share with you what it means... 

No-frills or no frills is a term used to describe any service or product for which the non-essential features have been removed to keep the price low. The use of the term "frills" refers to a style of fabric decoration. Something offered to customers for no additional charge may be designated as a "frill" - for example, free drinks on airline journeys, or a radio installed in a rental car. No-frills businesses operate on the principle that by removing luxurious additions, customers may be offered lower prices. Frills or tassles on a carpet are not necessary but make the rug look fancy. Frills on any goods are not necessary but are a luxury. No frills means to live without certain luxuries.

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